Organizing various exhibitions of fashion business
As a meeting place for fashion and business, we organize various exhibitions for business negotiations. Many exhibitors bring and introduce their "creation" and many visitors discover "something new." It is from there that new business is born. Moreover, since July 2008, we have been further enhancing the promotion activity of Japanese fashion by collaborating with Japan Fashion Week (JFW) Organization which promotes JFW (Japan Fashion Week in Tokyo).
International Fashion Fair (IFF)
next issue
Since its launch in January 2001 as an exhibition and negotiation field for various buyers in the fashion industry, the International Fashion Fair is held twice every year. The event exhibits a variety of fashion products from all over the world including Japan, Europe, the United States, and other Asian countries, with an aim to make Tokyo and Japan transmit fashion globally, and to secure its place in Asia as a fashion capital. With over 800 exhibitors, and 30,000 visitors, the International Fashion Fair is now highly appraised as Japan's biggest and most recognized event in the fashion industry.
TERROIR
TERROIR is a fashion exhibition which started in July 2007 held simultaneously with IFF. It gathers high quality brands' collections mainly from Europe and from all over the world as well. Many buyers from select shops and department stores come and visit TERROIR looking for brands that haven't been introduced to Japan yet, or for unrecognized brands that will be attracting attention in the near future.
PLUG IN
The PLUG IN is a sales exhibition started officially in October 2006 that exhibits items limited to well-selected high quality, creative brands only. It started specializing in "fashion wear" from April 2008, and is continuously expanding its possibilities with the aim to activate the fashion apparel industry, and to contribute more to the industry.
PLUG IN-Access
PLUG IN-Access, launched in March 2008, is a sales exhibition of fashion related items which derived from PLUG IN. It specializes in "fashion related items" such as bags, shoes, and accessories reflecting the market and ensures well-selected high quality brands' collection just as PLUG IN.
Senken Awards
Establish different awards, hoping for ongoing development of the industries
With the hope for continuing development of the industries, we have set up a range of awards to honor the efforts of participants. Since the Senken Synthetic Fabric Award was established in 1970, we have every established the Senken Award （1978）, the Department Store Buyers, Award （1982）, the Senken Distribution Advertisement Award （1983）, the Senken Kids, Fashion Award（1996）, the Best Developer Award and the Best Tenant Award （1999）.
- The Senken Synthetic Fabric Award
- This award is presented for excellent materials, technological development, creative planning/marketing and the development of new markets with the expectation that the synthetic fabrics industry will develop.
- The Senken Award
- This award is presented to individuals, organizations and companies that have contributed to the development of the fashion business in manufacturing and retail sales of fabrics and apparel.
- The Department Store Buyers, Award
- Good brands are selected by buyers from the leading department stores around Japan and are presented with an award every year.
- The Senken Distribution Advertisement Award
- The board of examiners presents the recipients for achievement in developing effective advertisements for distribution that promote the business.
- The Senken Kids, Fashion Award
- Recipients are selected from the nominees indicated by buyers from the leading department stores and specialty stores around Japan based on the results of the trade wars during Spring/Summer and Fall/Winter.
- The Best Developer Award and the Best Tenant Award
- These awards aim at enhancing the relationship of coexistence and mutual prosperity between tenants and developers.