As a meeting place for fashion and business, we organize various exhibitions for business negotiations. Many exhibitors bring and introduce their "creation" and many visitors discover "something new." It is from there that new business is born. Moreover, since July 2008, we have been further enhancing the promotion activity of Japanese fashion by collaborating with Japan Fashion Week (JFW) Organization which promotes JFW (Japan Fashion Week in Tokyo).
Since its launch in January 2001 as an exhibition and negotiation field for various buyers in the fashion industry, the International Fashion Fair is held twice every year. The event exhibits a variety of fashion products from all over the world including Japan, Europe, the United States, and other Asian countries, with an aim to make Tokyo and Japan transmit fashion globally, and to secure its place in Asia as a fashion capital. With over 800 exhibitors, and 30,000 visitors, the International Fashion Fair is now highly appraised as Japan's biggest and most recognized event in the fashion industry.
TERROIR is a fashion exhibition which started in July 2007 held simultaneously with IFF. It gathers high quality brands' collections mainly from Europe and from all over the world as well. Many buyers from select shops and department stores come and visit TERROIR looking for brands that haven't been introduced to Japan yet, or for unrecognized brands that will be attracting attention in the near future.
The PLUG IN is a sales exhibition started officially in October 2006 that exhibits items limited to well-selected high quality, creative brands only. It started specializing in "fashion wear" from April 2008, and is continuously expanding its possibilities with the aim to activate the fashion apparel industry, and to contribute more to the industry.
PLUG IN-Access, launched in March 2008, is a sales exhibition of fashion related items which derived from PLUG IN. It specializes in "fashion related items" such as bags, shoes, and accessories reflecting the market and ensures well-selected high quality brands' collection just as PLUG IN.
Senken Shimbun has been organizing exhibitions for designers such as "Creator's Village" in JFW-IFF and "PLUG IN" for leading designers. Moreover, from March 2009, Senken Shimbun will launch a new exhibition which strictly select more creative and superior wear brands, "Luxe by PLUG IN".
This exhibition will take place at Tokyo Midtown in Roppongi, an excellent environment adjoining the main venue during the Japan Fashion Week.
In addition, by cooperating with Japan Fashion Week Organization, designers from Japan Fashion Week and selected designers from "SHINMAI Creator's Project", a project to scout young designers (the head of the selection committee is Mr. Richard Collasse, President & Representative Director of CHANEL in Japan), will make a presentation at this exhibition.
With the hope for continuing development of the industries, we have set up a range of awards to honor the efforts of participants. Since the Senken Synthetic Fabric Award was established in 1970, we have every established the Senken Award (1978), the Department Store Buyers, Award (1982), the Senken Distribution Advertisement Award (1983), the Senken Kids, Fashion Award(1996), the Best Developer Award and the Best Tenant Award (1999).