The Leading Fashion Newspaper in Japan.Senken Shimbun

200,000 copies issued
A daily paper specializing in the fashion business and quickly delivering the latest industry news.

200,000 Circulation.The daily technical paper for the fashionbusiness instantaneously covering the latest news

One of the few specialized daily papers, Senken Shimbun is sent to homes and companies every morning by the Asahi Shimbun Sales Store (ASA). More than half of the readers subscribe to the home delivery service and read the paper on their train ride to work. The paper is on average about 12 blanket-sized pages and is known nationwide as a quality fashion business paper.

A Leader of the media

Senken Shimbun [Editorial Policy]
As shown on the title of the column of the front page "Eyes / Hands / Ears," the principle of the Senken Shimbun editorial policy is "to become the eyes, hands, and ears of the industry." By devoting ourselves to the transmission of information to help businesses, we will continue to further enrich our "in-depth articles on the nature of fashion business" as well as "articles which accurately captures the changes in the market and the business model of companies". To do this, we will emphasize three major areas; 1) the reinforcement of information originating from shops, 2) the promotion of total fashion trend, and 3) the responses to globalization.

Distribution of readers

Types of business

Newspapers/magazines often read by buyers(department or stores) Senken Shimbun rating(at a relative value to 1, multiple answer)

Developing businesses on a global level.

We are the first technical paper to set up a bureau in Shanghai.

The fashion business industry is facing an era of global competitions, and Senken Shimbun is aiming to strengthen our overseas projects as well. We dispatch journalists to major overseas fashion collections and fashion exhibitions on a regular basis, and we currently hold 9 correspondents; in New York, San Francisco, Milano, Paris, London, Madrid, and Seoul. Recently, we have especially been putting an emphasis on expanding our business to China by founding a Shanghai branch as well as business affiliate companies, and also publishing a Chinese version of our magazine. Not only China, we will also establish a Paris branch in the fall of 2008.