New Media
For additional possibilities in information and communication
This is one of just a few daily trade newspapers. The Senken Shimbun is delivered to homes and offices through the sales agents for Asahi Shimbun around Japan every morning. More than a half of the newspapers circulated are delivered to homes while some subscribers read the newspaper while commuting on the train. The newspaper consists of an average of fourteen pages in broadsheet to report a large quantity of information. The Senken Shimbun is known as a quality nationwide newspaper in the fashion business.
THE SENKEN
Senken Shimbun issued bilingual newspaper "THE SENKEN" in March 2009 to celebrate the opening of our Paris bureau. In addition to the distribution within Japan, we distributed the first edition in Paris as new trial. Hereafter, we will issue "The Senken" four times a year mainly in Europe.
The article will be in English as the international language and also in Japanese. We will give the hot news about fashion business and the latest trend in Japan, the floor map of the site and the location map of the exhibitions. We will provide those searching for the Japanese news with useful information.
Free Lifestyle paper senken h and tabloid papers for professionals
A free paper, senken h, stimulates readers' lifestyles with the latest information about fashion, culture, products, International topics, music, events and many other categories.
Circulation: 300,000 copies (200,000 as an insert to Senken Shimbun, the daily fashion newspaper and 100,000 to the select destinations). This free paper is available at major selected shops (BEAMS, United Arrows, Ships, etc ...) and beauty salons around the country. The monthly tabloid is highly regarded by consumers who are aware of current trends.
In addition to senken h, we publish the tabloid papers for professionals in three categories. "senken FASHION GOODS", "senken KIDS fashion" and "senken JFW-IFF ISSUE".
30.January.2012 senken h
Chinese newspaper co-published with a Chinese counterpart
Senken Shimbun co-publishes its international edition, namely a Chinese newspaper Senken/Japanese Fashion, with a prominent Chinese fashion newspaper The Fashion Report.
The Chinese edition contains Japanese and global information translated into a readable form from Senken Shimbun and its trendsetting free paper h. It disseminates news on Japanese products, brands and companies all over the Chinese market. Readership is rapidly expanding and includes Chinese textile and apparel businesses, retailers and distributors, as well as their Japanese counterparts. The Chinese edition increasingly functions as an influential medium of information.
Furthermore, Senken Shimbun exchanges articles with Chinese Fashion News, China's biggest fashion newspaper.
Publishing
Books
ki-mono, a quarterly magazine
Fashion Brand Guide Senken FB
