« previous | business | next »

EGOIST Opening of the 5-piece Set Fair

This Fall/Winter, EGOIST will be holding a 5-piece set fair at "EGOIST". With their Fall/Winter items infused with the essence of the 80's trend, they are attempting to show off the economic viability of buying styled sets.
The first set will be on sale from 8/28-9/6 and consists of a V-neck cardigan with a pocket fastener, tank top, high-waist skirt, leggings, and studded belt, and will sell for JPY 16,800 (incl. tax). This is JPY 13,000 less than the regular price tag of JPY 23,835.
The second set will last from 9/18-9/27 and includes a racing jacket with colorful lining, checkered shirt, sleeveless one-piece dress, side-studded leggings, and sunglasses, for JPY 24,800 (regular price: JPY 35,280). The set items will also be sold individually during the campaign.
Set-based sales began last year with the unveiling of 3-piece sets as a plan to bring back customers, and the idea was expanded upon due to good customer reception.

at | business | 11.08.2009