The Leading Fashion Newspaper in Japan.Senken Shimbun

This year, the Italian Fashion Shoes Brand "Cesare Paciotti" is blazing a trail to the Japanese Market. Continuing their expansion in the Middle East and Asian regions, they will establish a Japanese branch office in 2010 and plan to open their own store in Tokyo, Ginza or Aoyama area before 2012. The company was established in 1948. Starting with a men's shoes factory they branched out with ladies dress shoes, boots, as well as sneakers. With six factories in Italy they design and produce all their own products. At present they sell approximately 1 million pairs of shoes around the world, and with the launch 4 years ago of their "4US" casual line they expanded into selling bags, apparel and more. In Japan their reputation is primarily for men's dress shoes, but with the opportunity of establishing their Japan branch they hope to spread awareness among women as well. "Our goal is, after establishing a foundation with business shoes, to offer a collection of products at our flagship store like bags, apparel, and leather accessories." Japanese prices for their top-line will range from JPY70,000 to JPY100,000, with the 4US line running at JPY40,000.