The Leading Fashion Newspaper in Japan.Senken Shimbun

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Reflecting the recent slowdown in consumption, buyers at this JFW-IFF were focused on strong-selling products for spring and summer that could be immediately placed in store fronts. Visitors showed the greatest interest in apparel products particularly designed in Japan and produced quickly in Asia for rapid delivery, and a hat brand that has slashed prices further to boost demand.
At the same time, exhibitors seeking to promote own strengths and originality stood out even in the current severe economic environment. For instance, young creators based in Kansai introduce a wide range of products from wear to accessories and some exhibitors unveil new brands for the first time at JFW-IFF.